Role: Sr Art Director
—
Campaign identity, design system, and broadcast graphics for Bad Bunny's performance during the Super Bowl LX halftime show.

Client: Apple
Produced at Apple Marcom

Role: Sr Art Director
—
Campaign identity, design system, and broadcast graphics for Bad Bunny's performance during the Super Bowl LX halftime show.

Client: Apple
Produced at Apple Marcom

A portal from the streets of San Juan to the stage in San Francisco. It opens on a street scene in Puerto Rico—domino players, a young girl dancing, a mural built around the Apple Music logo. The camera pushes in, the painted surface starts to move, and the frame travels through the logo into a saturated tunnel of color and texture.

A portal from the streets of San Juan to the stage in San Francisco. It opens on a street scene in Puerto Rico—domino players, a young girl dancing, a mural built around the Apple Music logo. The camera pushes in, the painted surface starts to move, and the frame travels through the logo into a saturated tunnel of color and texture.

Bad Bunny hits play on his iPhone and the world fills in around him, strangers pulled into a shared, kinetic moment. Cross-cultural casting and choreography frame the performance as a global invitation, well past the stadium. Visual system unified across live action, broadcast, and social.

Bad Bunny hits play on his iPhone and the world fills in around him, strangers pulled into a shared, kinetic moment. Cross-cultural casting and choreography frame the performance as a global invitation, well past the stadium. Visual system unified across live action, broadcast, and social.

The "Bodega" design identity is rooted in the visual and musical aesthetics of Bad Bunny and Puerto Rico. The mark draws from sign painting and bodega storefront typography. In motion, it dances. Shifting and pulsing in response to sound, choreographed to feel rhythmic rather than elastic. A stable identifier that carries energy across trailer, broadcast, and live show.

The "Bodega" design identity is rooted in the visual and musical aesthetics of Bad Bunny and Puerto Rico. The mark draws from sign painting and bodega storefront typography. In motion, it dances. Shifting and pulsing in response to sound, choreographed to feel rhythmic rather than elastic. A stable identifier that carries energy across trailer, broadcast, and live show.

A single image: Bad Bunny on a goalpost on a beach in Puerto Rico at sunset. The juxtaposition of football and Puerto Rico was the concept. Minimal, no graphics, no text. Just the announcement.

A single image: Bad Bunny on a goalpost on a beach in Puerto Rico at sunset. The juxtaposition of football and Puerto Rico was the concept. Minimal, no graphics, no text. Just the announcement.

Works by
Jason Forrest Hogg
(Nervous Circuit)

Works by
Jason Forrest Hogg
(NervousCircuit)

Contact
Los Angeles, CA
jason@forresthogg.com

Contact
Los Angeles, CA
jason@forresthogg.com