Meta_The Impact is Real_Creative Direction

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Being able to part of a project from pitch to production is always the most exciting and most rewarding, but even more so in this case as I was able to work with the amazing director David Slade (Black Mirror: Bandersnatch, Hard Candy, 30 Days of Night). In the beginning it was just David and I, along with executive producer Paul Abatemarco, developing the look and feel and story of how to represent the metaverse, in a pitch for Mark Zuckerberg. The explorations led us to a heightened sense of reality, not a cartoon world, which drew from some of my favorite examples in fine art such as Caravaggio and Gregory Crewdson. I developed the look for each vignette in 3D space - using references from the location scouting - to nail each shot before shooting and production began.