Apple_Event Film_Creative Direction

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The team at Logan and I created the short brand film for Apple's keynote in October launching the new Macbook Pro. From pitch to production it was a blast developing the story and cinematography using the brutalist aesthetic and archictectural sensibility with monolithic shapes and natural lighting.

Client: Apple
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Directed by: Jens Gehlharr
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Design, Direction: Jason Forrest Hogg
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Studio: Logan

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Production_Frames

AppleEvent_01
AppleEvent_06
AppleEvent_04
AppleEvent_02
AppleEvent_03
AppleEvent_05
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( Hello )
This is the work of designer / director Jason Forrest.

 

( Contact )
Los Angeles, CA
jason@forresthogg.com

All images on this site are Copyright © ForrestHogg, Inc. or their respective copyright holders. Do not use without permission.

All images on this site are Copyright © ForrestHogg, Inc. or their respective copyright holders. Do not use without permission.