Infinity Pools
Role: Creative Director
—
Brand identity for Infinity Pools, an NFT and DeFi staking platform on the Cardano blockchain.
Client: Infinity Pools
Produced at ForrestHogg
Role: Creative Director
—
Brand identity for Infinity Pools, an NFT and DeFi staking platform on the Cardano blockchain.
Client: Infinity Pools
Produced at ForrestHogg
Logo Design
-01
The logo needed to balance playfulness with the credibility of a serious financial platform. Starting from the infinity symbol, I developed an isometric mark using impossible geometry, then deconstructed it to form the I and P. The resulting shapes became the architectural foundation for illustrations and brand extensions across the identity.
The logo needed to balance playfulness with the credibility of a serious financial platform. Starting from the infinity symbol, I developed an isometric mark using impossible geometry, then deconstructed it to form the I and P. The resulting shapes became the architectural foundation for illustrations and brand extensions across the identity.
Design Language
-02
Bright, bold color rooted in Memphis style but pushed more vibrant, paired with bold modern type and looping isometric illustrations. Kept deliberately minimal to hold its own alongside the varied aesthetics of the NFTs featured on the platform.
Bright, bold color rooted in Memphis style but pushed more vibrant, paired with bold modern type and looping isometric illustrations. Kept deliberately minimal to hold its own alongside the varied aesthetics of the NFTs featured on the platform.
Motion Theory
-03
Looping isometric animations applied across website, social, and promo to reinforce the playful tone of the identity. Designed and animated solo, with efficiency and consistency as the driving constraints.
Looping isometric animations applied across website, social, and promo to reinforce the playful tone of the identity. Designed and animated solo, with efficiency and consistency as the driving constraints.
Works by
Jason Forrest Hogg
(Nervous Circuit)
Works by
Jason Forrest Hogg
(NervousCircuit)
Contact
Los Angeles, CA
jason@forresthogg.com
Contact
Los Angeles, CA
jason@forresthogg.com