ROLE: CONCEPT, ART DIRECTION, DESIGN
The Smithsonian Channel had several large commercial design studios as well as myself pitch an identity system for the rebrand and total graphics overhaul. Fortunately, my direction was chosen.
Unfortunately the channel went in their own direction for the animation which did not turn out as I had envisioned, so the motion hasn’t been included here.
- ART DIRECTION / DESIGN / CONCEPT: Jason Forrest Hogg
- CREATIVE DIRECTOR: Crystal Hall